Each year, more and more people in South Korea are changing their daily routines by incorporating weight lifting and fitness. Everyone wants to live a healthy life and look slim. This is not a jab at oversized people; it’s just the South-Korean reality. As long as consumers are ready to spend their hard-earned wons on protein powders, fitness additives, all sorts of supplements, and of course, gym membership, this niche will thrive and develop.
The bigger the muscles, the more maintenance they require. Hence, the more products you could potentially sell, right? But when it comes to selling that stuff, nobody does it better than Instagram fitness influencers, like this cute She-Hulk lookalike — Eunhee Kan (Kang Eun-hee).
